About Matt

I have dedicated my entire professional career to serving families and protecting communities. I was formerly the President of Bay Alarm Company, where I led the largest independently owned alarm company in the U.S., ensuring the safety of over 150,000 residential and commercial customers. I live in the Bay Area and have 3 adult children. I am an avid traveler and love exploring exotic sights throughout the world. When I’m not traveling, you will find me fishing, hunting, or playing a round of golf with my kids.

Matt's Role at Bay Alarm Medical

I now lead Bay Alarm Medical as CEO and am responsible for setting and executing strategy, and overall direction as America’s most trusted and reputable medical alert company, driving long-term success for both the organization and its customers.

Matt's Advice For Customers

When shopping for a personal emergency response system, keep in mind that most devices may are similar, but there is so much more to this purchase.  Consider the support and service you receive while you’re investigating the purchase because that same support and service will be in place whether you or your loved one has an emergency or just a simple question.  You are not only purchasing a life-saving device, you are also investing in peace of mind and insightful support.

About Lynne

I’m Lynne Fiorindo, Chief of Staff at Bay Alarm Medical, and have over 30 years of experience in operations management and leadership. I currently reside in the Bay Area, where I enjoy hiking, yoga, cooking, and following college basketball.

Lynne's Role at Bay Alarm Medical

I coordinate initiatives across the entire organization, support our leadership team by facilitating strategic alignment, and act as a trusted advisor and conduit to our CEO. I’m committed to fostering a collaborative environment that drives innovation and supports our company’s mission to improve the safety and independence of seniors while providing peace of mind for their loved ones.

How has a Medical Alert System Helped You?

I have a personal connection to the mission of Bay Alarm Medical. My father, who lives independently 4 hours away from me, relies on an SOS Home system for added safety and protection. This firsthand experience gives me a unique perspective on the importance of reliability, ease of use, and peace of mind for families. It fuels my passion for ensuring that every customer receives the same level of care and protection that I want for my loved ones.

About David

I have been in the Fire/Life safety industry for over 20 years. My wife and I have been married for over 30 years and have two sons. We enjoy visiting and traveling with family and friends, live music and cheering on our favorite sports teams.

David's Role at Bay Alarm Medical

I am the Chief Financial Officer at Bay Alarm Medical and oversee the organization’s financial health. I’ve worked at the company since its inception in 2007. Seeing the growth over the years is a testament to the dedication and customer service all employees exhibit in dealing with our customers.

How has a Medical Alert System Helped You?

My mother, who turned 90 last year, was a BAM customer for 15 years before she moved into a senior living facility in 2024.  My dad passed away 30 years ago and knowing my mom had 24/7 coverage for the last 15 years in case she needed assistance was very comforting to me and my brother.

David's Advice For Customers

For someone on a fixed income seeking a medical alert system, start by assessing your core needs—basic models with a wearable button and emergency call feature are often less expensive, around $25-$30/month. Compare subscription costs, pay attention to unnecessary startup costs, and prioritize reliability—read reviews for fast response times and test the system yourself—balancing cost with peace of mind based on your specific priorities.

About Alan

I’ve been with Bay Alarm Medical for 15 years and serve as Chief Marketing Officer. My philosophy is simple: Love what you do and do what you love.

Alan's Role at Bay Alarm Medical

As the CMO, I focus on being the customer’s voice and champion within the organization. By understanding their needs, fears, and motivations, I ensure our products deliver reliability and peace of mind by crafting a brand ethos that showcases our mission through real stories and clear messaging. My goal is to build trust and awareness, driving demand ethically while keeping our life-saving purpose at the core.

Internally and as a team, we make every effort to improving response times and boosting adoption of critical services. I’d also keep us ahead of trends and risks, adapting our strategies to innovate and remain the trusted leader in medical alert life-saving care.

How has a Medical Alert System Helped You?

My grandfather moved in with my parents and occupied a downstairs in-law around the time he turned 80. He took a fall one morning while in the bathroom and couldn’t help himself up. Luckily, my father was home on his day-off and heard my grandfather yell for help. Everything turned out okay as he only remained on the floor for a few minutes. However, that experience was enough for our family to set him up with a medical alert system.

He passed away in 2010. Fortunately, he never took another fall and never had to push the button but we were glad that if anything were to have happened, help would have been a simple push-button away.

Alan's Advice For Customers

Customers often come to us after an unforseen medical event. It’s usually an accidental fall, heart condition, or stroke. Whatever the case may be, the process of shopping for a medical alert system is never “fun” and is usually accompanied by fear or stress of making sure help is available should an incident happen again.

As a customer, you deserve a pleasant shopping experience that delivers dependable, budget-friendly peace of mind for you and your family. No pushy sales tactics, no bothersome follow-ups, and no upselling—just straightforward care.

About Jasmine

I’ve been a dedicated member of Bay Alarm’s family of companies since 2006 and have deep knowledge in both the security and medical alert industries. I have a strong passion for the safety and wellness of our customers as well as for the people who love and support them. Since joining the Bay Alarm Medical team in 2010, it has been my mission to provide top-tier customer care without ever compromising on integrity. When I’m not busy focusing on keeping our operations sound, you’ll find me exploring tropical destinations, enjoying scenic hikes, or indulging in a good old fashioned Seinfeld binge.

 

What has the Medical Alert Industry Taught You?

It’s an honor to work for a company that is not only a leader in the medical alert industry but also genuinely values customer satisfaction. We care about every aspect in supporting independent living, rigorously testing all our equipment before introducing the latest innovations to our seniors. Above all, our protocols ensure the protection of those who are the most vulnerable. I can confidently say that I’ve never seen a more devoted team to our company’s core values of C.A.R.E.

Jasmine's Advice For Customers

When shopping for a medical alert system, stay clear of pushy sales people. If you are being pressured into buying a bunch of products you don’t need, run! Make sure the medical alert company you go with has your best interest at heart and asks you the right questions as well as listens to your questions.

About Sal

Before joining Bay Alarm Medical, I spent 15 years to working with a leading provider of medical oxygen, CPAP units, and other essential respiratory equipment, serving Medicare and Medicaid customers. Throughout my tenure, I witnessed firsthand the impact that access to high-quality, reliable healthcare solutions had on individuals’ well-being, enabling them to lead healthier and more comfortable lives. Our commitment to patient care, affordability, and service excellence reinforced my passion for helping others maintain their independence and quality of life.

Sal's Role at Bay Alarm Medical

As the Director of Finance and Accounting, I bring expertise in financial strategy, operations, and team leadership. Over the years, I’ve gained deep knowledge in financial processes, reporting, budgeting, and analysis.

What has the Medical Alert Industry Taught You?

Recognizing the increasing demand for affordable healthcare alternatives, I was drawn to Bay Alarm Medical, a company devoted to providing innovative medical alert systems designed to support seniors in living safely and independently. Our mission is to ensure that aging adults have access to life-saving technology that grants them the freedom to enjoy an active lifestyle while providing peace of mind to their families—all at an affordable price.

About Kayla

I’ve been part of the Bay Alarm Medical Team since 2013, and have over a decade’s worth of customer service and sales experience. Aside from working at Bay Alarm Medical, I love photography and watching football (especially the 49ers). One of my biggest goals in life is to travel the world, make new friends and create fun memories.

Kayla's Role at Bay Alarm Medical

With over 10 years of experience in the medical alert industry, I support both our Inside Sales and Customer Retention teams, with a deep commitment to protecting seniors and providing peace of mind to their families. I ensure both teams lead with a compassionate approach, ensuring that our customers receive exceptional service and support through some of their most stressful times. My favorite part about serving our customers is when I get to hear the success stories, of how our products and our people saved their loved one’s life. It always makes me feel like we are part of the family!

What has the Medical Alert Industry Taught You?

The medical alert industry has been such a different experience compared to my previous sales positions with other companies. Instead of having the goal of aggressively selling and pushing products, this industry requires a higher level of care and honesty. Our team likes to act as doctors, though we haven’t had years of medical school, we really listen to our customers to determine what their fall history is, any medical conditions they have, and most of all, if our service is really a good fit for their needs. We never sell our products and services to people if they don’t need it.

Kayla's Advice For Customers

I always stress testing your medical alert system regularly. This is important so you can be sure that it will function properly in an emergency. We recommend testing it once a month and contacting our customer service line if ever you need assistance.

About Gjenes

Gjenes Belamide serves as Brand Manager for Bay Alarm Medical. Gjenes is reponsible for providing exceptional support to users of the company’s medical alert systems. With a passion for helping others and nearly 10 years of experience in the industry, Gjenes works tirelessly to ensure every client’s needs are met with empathy and efficiency. She holds a degree in Journalism and lives in in the Bay Area.

How has a Medical Alert System Helped You?

The years of stress and worry completely went away when our family decided to get a Bay Alarm Medical alert system for my aunt. A few years before, my uncle passed away and her kids were grown, so she lived alone. Although she still worked full time and was pretty healthy, no one would have ever predicted she would fall and be alone for hours before she got help. She was hesitant and didn’t want a medical alert system to take away her independence or age her. However, she tested it out and realized how important it was for us to feel peace of mind and for her to have that back up care.

About Haley

Haley Burress – Bio
Bay Alarm Medical – September 2023

Haley is a freelance writer specializing in senior health, caregiver support, and other topics relevant to older adults and aging. For more than 15 years, she had the honor of working in various senior living communities serving residents, families, and professional caregivers in local and national leadership roles. She uses that experience and those opportunities as she writes reliable, relatable, and realistic information that is designed to both educate and empower.

Over the past decade, Haley has had the opportunity to write informational resources, including extensive caregiver curriculum and training, for small and large senior service organizations. Her readers expect her to break down the sometimes overwhelming and frustrating information that comes with navigating senior living research, Medicare, and other social-emotional health topics.

When she isn’t writing at her desk (or at a corner table at her favorite coffee shop), Haley is usually walking her dog Junie around the neighborhood, exploring a new trail with her husband and teenage son, or sweating out stress on her Peloton bike. Just like other writers, Haley almost always has her nose in a book. 

She takes her role as a senior living and caregiver expert seriously! You can find her elsewhere on the internet, such as her website or LinkedIn.

About Alyssa

I’ve been with Bay Alarm Medical since 2017, and what drives me every day is simple: connecting with people, understanding their needs, and offering solutions that really make a difference. With a background in sales and customer service, I’ve seen how the right support can change lives—and even save them. It’s truly an honor to be part of something that matters. Outside of work, I love spending time with my family, whether we’re exploring the outdoors or just enjoying each other’s company. Building meaningful connections is what keeps me motivated, both at work and in life.

Alyssa's Role at Bay Alarm Medical

As a Sales Leader at Bay Alarm Medical, my focus is on guiding and supporting my amazing team to provide the best service possible. I’m passionate about creating a space where everyone feels empowered to listen to our customers’ needs and offer solutions that really make a difference in their lives. It’s not just about a sale—it’s about building trust and being there for people when they need it most. I’m proud of the team I lead, and together, we strive to make every interaction count.

What has the Medical Alert Industry Taught You?

Working in the medical alert industry has taught me so much about patience and empathy. Every customer has their own set of needs, and whether it’s a senior learning new tech or a family looking for peace of mind, it’s important to treat each situation with care. One of the biggest lessons has been seeing the lack of options for our aging community. Many seniors face challenges in finding solutions that truly meet their needs. It’s reminded me that it’s not just about the product—it’s about offering thoughtful, accessible solutions that make a real difference.

Alyssa's Advice For Customers

My advice? Take your time. Finding the right medical alert system is a personal journey, and it’s okay to go at your own pace. Be kind to yourself, and know that every step you take toward safety and peace of mind is a step in the right direction. And most importantly, you’re not alone in this. We’re here to help every step of the way.

About Ingrid

I’ve been part of the Bay Alarm Medical team. I’m passionate about empowering teams, driving results, and fostering an environment where both customers and employees feel valued. When I’m not collaborating at work, you can find me in my garden, my favorite restaurants, or helping people with their real estate needs. I also enjoy spending quality time with family.

Ingrid's Role at Bay Alarm Medical

With years of experience in customer service and team leadership, I oversee the Support teams, ensuring that every interaction reflects our core values of Compassion, Accountability, Respect, and Excellence (C.A.R.E.). I take pride in coaching and developing our leadership team and agents to provide empathetic, knowledgeable, and solution-focused support, especially when assisting our seniors and their families. My leadership style promotes a collaborative and high-performing environment where our teams thrive while delivering exceptional service.

What has the Medical Alert Industry Taught You?

The medical alert industry has reinforced the importance of balancing empathy with efficiency. Every call we take can be life-changing for a family, and that responsibility requires active listening, problem-solving, and genuine care. I’ve learned that success in this industry isn’t just about meeting metrics, it’s about building trust and offering peace of mind to those we serve.

How has a Medical Alert System Helped You?

I always encourage customers and their families to test their devices regularly, at least once a month or more frequently if they need to feel more comfortable with the process. Like muscle memory, consistent testing not only ensures that the system is ready when it’s needed most, but that you will know exactly how to use it under the stress of an emergency or illness. This simple step can make a big difference in critical moments, offering the assurance that help is just a button press away.

About Alexis

I’ve been a part of Bay Alarm Medical since 2019, leading our Training team to ensure our agents have the tools, support, and knowledge needed to provide the best customer experience possible. Outside of work, family is everything to me. I love spending time with my kids, enjoying some fun in the sun, or gathering with extended family to create new memories. One of my favorite places to visit is Hawaii— I try to go back whenever I can to take in the beautiful scenery, enjoy the incredible food, and reconnect with the crystal-clear ocean.

Alexis's Role at Bay Alarm Medical

In my role, I focus on developing and refining training programs that help our agents feel confident and prepared to assist our customers. Training is an ongoing process, and I believe consistency is key to ensuring we provide the level of care and support that our customers deserve.

One of the things I value most about my job is the opportunity to connect with customers. Hearing their stories and feedback helps me continuously improve our training, so we can better serve them and make a real difference in their experience.

What has the Medical Alert Industry Taught You?

Working in this industry has given me a deep appreciation for the little things in life. It has shown me how important it is to be present, listen, and always look for ways to improve. Every interaction is a reminder of the impact we have, and that motivates me to keep evolving our training to best support both our agents and our customers.

Alexis's Advice For Customers

If there’s one piece of advice I always share, it’s to test your equipment regularly. I know it might feel like a small task but taking a few minutes each month to ensure everything is working properly can make all the difference when you need it most. If you ever have questions or need help, we’re always here for you!

About Malisa

I’ve been part of the Bay Alarm Medical Team since 2021, bringing with me a strong background in customer service, team leadership, and quality assurance. I’m currently pursuing a Bachelor of Science in Software Engineering, with a passion for blending technology and service to create meaningful experiences. Outside of work, I enjoy diving into new projects, learning new skills, and spending quality time with my loved ones.

Malisa's Role at Bay Alarm Medical

With years of experience supporting the Customer Service, Billing, and Outbound Admin teams, I focus on delivering exceptional support while developing team performance, coaching quality standards, and ensuring each customer interaction is handled with care and precision. I also help lead our Enhanced CARE initiative, promoting empathy and thoughtful communication across all departments. My favorite part of the job is watching our team members grow and succeed, especially when they connect with customers in ways that truly make a difference.

What has the Medical Alert Industry Taught You?

Working in the medical alert industry has taught me how important it is to slow down and truly listen. Our customers are often facing vulnerable moments in life, and it’s our job to guide them with compassion, patience, and clarity. It’s not just about providing a product—it’s about being a reliable presence when people need us most. This field has also shown me the power of teamwork, and how every department plays a role in saving lives.

Malisa's Advice For Customers

Always keep your equipment in a central spot and test it monthly—this ensures everything is working properly when you need it most. And never hesitate to call us with questions. We’re here to help and want you to feel confident and protected with your system.

About Freddy

I joined Bay Alarm Medical in 2022, inspired by my experience as a caretaker for my grandfather. Outside of work, I enjoy carpentry, crochet, and studying linguistic anthropology. I’m also a life-long learner, constantly seeking knowledge to forge meaningful connections with others. My goal is to create a positive impact by ensuring that everyone I assist feels seen, valued, and supported.

Freddy's Role at Bay Alarm Medical

As the Customer Success Lead, I work to provide personalized solutions that address the unique needs of our customers and their families. With over a decade of experience in Customer Service and volunteering with seniors, I focus on building trust and delivering compassionate guidance. My ultimate desire is to ensure that every customer feels empowered and supported, no matter their situation.

What has the Medical Alert Industry Taught You?

Working in this industry has been incredibly rewarding. It has taught me the importance of empathy and listening to truly understand the needs of others. I’ve gained a deeper appreciation for the vital role we play in helping vulnerable populations stay safe and connected, and it’s a privilege to be a part of something that impacts lives so meaningfully.

How has a Medical Alert System Helped You?

To get the most out of your medical alert system, I recommend testing your device monthly, utilizing all the resources we offer, and maintaining an open dialogue with your family. Building a strong support net ensures that you and your loved ones feel secure and prepared. We’re here to help every step of the way!